"If you want to send a message, try Western Union"
About this Quote
Capra’s line is a director’s mic drop disguised as a practical tip. It swats away the most persistent misunderstanding of popular art: that movies are telegrams, and the audience is there to receive a neatly packaged “message.” By name-checking Western Union, he pulls the whole notion of cinematic instruction into the realm of clerical work - standardized, transactional, joyless. If your goal is to transmit information, he’s saying, use the service designed for it. Film is built for something slipperier: mood, identification, contradiction, the slow persuasion of feeling.
The subtext is defensive and revealing. Capra’s own career was dogged by the phrase “Capra-corn,” that half-affectionate jab at his earnest, democratic fables. He made films that clearly cared about decency and civic responsibility, then watched critics (and later, political commentators) treat those stories as propaganda or sermons. The quip lets him reclaim authorship: he’s not a preacher with a camera, he’s a storyteller shaping experience. It’s also a shrewd way of keeping interpretation at arm’s length - if you accuse him of issuing a “message,” he can reply that you’ve mistaken cinema for a wire service.
Context matters: the mid-century studio era prized entertainment that could move mass audiences, and Capra was one of its great engineers. His best films smuggle values through structure and character rather than through lectures. The joke lands because it’s true: the moment art sounds like an announcement, it stops being art and starts being a memo.
The subtext is defensive and revealing. Capra’s own career was dogged by the phrase “Capra-corn,” that half-affectionate jab at his earnest, democratic fables. He made films that clearly cared about decency and civic responsibility, then watched critics (and later, political commentators) treat those stories as propaganda or sermons. The quip lets him reclaim authorship: he’s not a preacher with a camera, he’s a storyteller shaping experience. It’s also a shrewd way of keeping interpretation at arm’s length - if you accuse him of issuing a “message,” he can reply that you’ve mistaken cinema for a wire service.
Context matters: the mid-century studio era prized entertainment that could move mass audiences, and Capra was one of its great engineers. His best films smuggle values through structure and character rather than through lectures. The joke lands because it’s true: the moment art sounds like an announcement, it stops being art and starts being a memo.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
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