"If you want to surf, move to Hawaii. If you like to shop, move to New York. If you like acting and Hollywood, move to California. But if you like college football, move to Texas"
About this Quote
The subtext is recruitment-speak without sounding like recruitment-speak. By placing "acting and Hollywood" alongside football, he treats college ball as a legitimate industry with its own capital city. It's a subtle flex on the South's most famous obsession: Texas doesn't just love football; it professionalizes love itself, building identities, economies, and social standing around Saturday rituals. The punchline lands because the preceding examples are obvious, even cliche, so the Texas claim inherits their inevitability.
Context matters: Williams is a Texas icon who lived the machine from the inside - high school hype, Longhorn mythology, NFL fame. He isn't marveling as a tourist; he's testifying as someone shaped by the state's attention, pressure, and reward system. The quote carries a wink, too: it recognizes how extreme the culture is, then sells that extremity as a feature. In an era when sports increasingly function as regional branding, Williams reduces the whole civic pitch to four moves and one message: if you want the real thing, you know where to go.
Quote Details
| Topic | Travel |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Williams, Ricky. (2026, January 15). If you want to surf, move to Hawaii. If you like to shop, move to New York. If you like acting and Hollywood, move to California. But if you like college football, move to Texas. FixQuotes. https://fixquotes.com/quotes/if-you-want-to-surf-move-to-hawaii-if-you-like-to-87496/
Chicago Style
Williams, Ricky. "If you want to surf, move to Hawaii. If you like to shop, move to New York. If you like acting and Hollywood, move to California. But if you like college football, move to Texas." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/if-you-want-to-surf-move-to-hawaii-if-you-like-to-87496/.
MLA Style (9th ed.)
"If you want to surf, move to Hawaii. If you like to shop, move to New York. If you like acting and Hollywood, move to California. But if you like college football, move to Texas." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/if-you-want-to-surf-move-to-hawaii-if-you-like-to-87496/. Accessed 12 Feb. 2026.









