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Art & Creativity Quote by John Tesh

"If you want to write the next great novel, but you think, No, this won't work because no one will buy it or it won't be any good, then you talk yourself out of taking a risk"

About this Quote

Creativity doesn’t usually die from a lack of talent; it dies in the board meeting you hold inside your own head. John Tesh’s line lands because it treats self-doubt less like an emotion and more like a sales pitch you accidentally accept. The imagined objections - “no one will buy it,” “it won’t be any good” - aren’t craft notes. They’re market forecasts and preemptive reviews, the two easiest weapons for talking yourself out of the vulnerable, messy middle where art actually gets made.

Coming from a musician who built a career across formats (radio-friendly hits, TV themes, easy-listening empire), Tesh is speaking from a world where “Will it sell?” is always humming in the background. That’s the context that sharpens the warning: commercial logic is useful after the work exists, but corrosive when it becomes the gatekeeper to starting. He’s not romanticizing risk as chaos; he’s describing risk as the admission fee to originality. If you only attempt what already feels validated, you’ll produce competent replicas and call it practicality.

The subtext is almost therapeutic: your inner critic isn’t a truth-teller, it’s a risk manager. It frames fear as prudence because prudence sounds adult. Tesh punctures that disguise. The intent is to unmask the real choice behind “maybe later”: not between success and failure, but between creating something that might matter and choosing the safer comfort of never finding out.

Quote Details

TopicMotivational
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Citation Formats

APA Style (7th ed.)
Tesh, John. (2026, January 16). If you want to write the next great novel, but you think, No, this won't work because no one will buy it or it won't be any good, then you talk yourself out of taking a risk. FixQuotes. https://fixquotes.com/quotes/if-you-want-to-write-the-next-great-novel-but-you-106986/

Chicago Style
Tesh, John. "If you want to write the next great novel, but you think, No, this won't work because no one will buy it or it won't be any good, then you talk yourself out of taking a risk." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/if-you-want-to-write-the-next-great-novel-but-you-106986/.

MLA Style (9th ed.)
"If you want to write the next great novel, but you think, No, this won't work because no one will buy it or it won't be any good, then you talk yourself out of taking a risk." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/if-you-want-to-write-the-next-great-novel-but-you-106986/. Accessed 21 Feb. 2026.

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About the Author

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John Tesh (born July 9, 1952) is a Musician from USA.

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