"If you're behind the times, they won't notice you. If you're right in tune with them, you're no better than they are, so they won't care much for you. Be just a little ahead of them"
About this Quote
The craft here is how he frames cultural attention as an economy of difference. “They won’t notice you” and “they won’t care much for you” are deliberately unsentimental; the “they” is a faceless public with short patience and shorter memory. Silverstein isn’t romanticizing originality as a sacred calling. He’s describing it as a practical distance: the sweet spot where your work feels surprising but still legible.
The subtext is also a warning about elitism. Being “no better than they are” isn’t an insult to the audience; it’s a jab at the artist’s temptation to equate contemporaneity with merit. You can be totally current and still have nothing to contribute. “Just a little ahead” suggests a gentler kind of leadership: you earn trust by staying close enough to translate what’s next, not by vanishing into avant-garde purity.
Context matters: Silverstein made a career of smuggling adult mischief and philosophical sting into forms marketed as simple. This is that same move - a playful sentence that quietly explains how cultural influence actually gets made.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Silverstein, Shel. (2026, January 16). If you're behind the times, they won't notice you. If you're right in tune with them, you're no better than they are, so they won't care much for you. Be just a little ahead of them. FixQuotes. https://fixquotes.com/quotes/if-youre-behind-the-times-they-wont-notice-you-if-121454/
Chicago Style
Silverstein, Shel. "If you're behind the times, they won't notice you. If you're right in tune with them, you're no better than they are, so they won't care much for you. Be just a little ahead of them." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/if-youre-behind-the-times-they-wont-notice-you-if-121454/.
MLA Style (9th ed.)
"If you're behind the times, they won't notice you. If you're right in tune with them, you're no better than they are, so they won't care much for you. Be just a little ahead of them." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/if-youre-behind-the-times-they-wont-notice-you-if-121454/. Accessed 4 Feb. 2026.





