"If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point"
About this Quote
The key phrase is "north star". It's a borrowed navigation metaphor that Silicon Valley has turned into a management tool: a single metric or mission that disciplines chaos, helps teams make tradeoffs, and gives stakeholders a story they can retell. In that framing, vision isn't just inspirational - it's operational. "Perspective" matters because new things fail less from lack of ambition than from misreading timing, incentives, or human behavior. He’s arguing that originality requires a coherent theory of the world, not just a product.
"Believe somehow you'll get there" reveals the subtext: founders are asked to practice a socially acceptable form of irrationality. The "somehow" is both humility and sleight of hand, acknowledging that the route will be improvisational while still demanding total commitment. And then he lands on "passion" - not as self-expression, but as fuel for the long stretch where progress is invisible. Coming from the AOL co-founder and later "third wave" evangelist, this reads as lived advice from an era when building the future meant enduring plenty of people insisting you were wasting your time.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Case, Steve. (2026, January 16). If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point. FixQuotes. https://fixquotes.com/quotes/if-youre-doing-something-new-youve-got-to-have-a-95117/
Chicago Style
Case, Steve. "If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/if-youre-doing-something-new-youve-got-to-have-a-95117/.
MLA Style (9th ed.)
"If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/if-youre-doing-something-new-youve-got-to-have-a-95117/. Accessed 12 Feb. 2026.






