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Success Quote by Steve Case

"If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point"

About this Quote

Entrepreneurial pep talk often sounds like it was engineered to survive an investor meeting, and Steve Case leans into that genre with unusual clarity. The repetition of "You've got to" is doing the hard work here: it turns uncertainty into cadence, a set of marching orders meant to steady a founder when the map is blank. Case isn't romanticizing creativity as a lightning bolt; he's describing novelty as a stress test where conviction has to substitute for evidence, at least at first.

The key phrase is "north star". It's a borrowed navigation metaphor that Silicon Valley has turned into a management tool: a single metric or mission that disciplines chaos, helps teams make tradeoffs, and gives stakeholders a story they can retell. In that framing, vision isn't just inspirational - it's operational. "Perspective" matters because new things fail less from lack of ambition than from misreading timing, incentives, or human behavior. He’s arguing that originality requires a coherent theory of the world, not just a product.

"Believe somehow you'll get there" reveals the subtext: founders are asked to practice a socially acceptable form of irrationality. The "somehow" is both humility and sleight of hand, acknowledging that the route will be improvisational while still demanding total commitment. And then he lands on "passion" - not as self-expression, but as fuel for the long stretch where progress is invisible. Coming from the AOL co-founder and later "third wave" evangelist, this reads as lived advice from an era when building the future meant enduring plenty of people insisting you were wasting your time.

Quote Details

TopicVision & Strategy
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Case, Steve. (2026, January 16). If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point. FixQuotes. https://fixquotes.com/quotes/if-youre-doing-something-new-youve-got-to-have-a-95117/

Chicago Style
Case, Steve. "If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/if-youre-doing-something-new-youve-got-to-have-a-95117/.

MLA Style (9th ed.)
"If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/if-youre-doing-something-new-youve-got-to-have-a-95117/. Accessed 12 Feb. 2026.

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Vision, Perspective and a North Star - Steve Case
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Steve Case (born August 21, 1958) is a Businessman from USA.

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