"If you're going to fail, you might as well fail at the big ones"
About this Quote
The specific intent is permission-giving, but with teeth. Kamen isn’t urging recklessness; he’s attacking small-minded risk management - the instinct to choose problems that are survivable, fundable, and easily narrated. “The big ones” implies messy systems: health care logistics, clean water, mobility, robotics - domains where the failure modes are public, costly, and humiliating. That’s precisely why most people avoid them. He’s making avoidance look like the real failure.
The subtext is also about identity. If you’re an inventor, failing at trivial projects isn’t noble; it’s misallocation. You don’t get extra credit for collapsing on the kiddie slopes. By framing ambition as the rational choice even under the shadow of defeat, Kamen flips the emotional math: the embarrassment of a high-profile miss becomes preferable to the slow, comfortable irrelevance of never taking the swing.
Context matters here: late-20th-century innovation culture lionized disruption, but Kamen’s version is old-school engineering bravado - measured in working machines and stubborn iteration, not vibes.
Quote Details
| Topic | Failure |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Kamen, Dean. (2026, January 18). If you're going to fail, you might as well fail at the big ones. FixQuotes. https://fixquotes.com/quotes/if-youre-going-to-fail-you-might-as-well-fail-at-3270/
Chicago Style
Kamen, Dean. "If you're going to fail, you might as well fail at the big ones." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/if-youre-going-to-fail-you-might-as-well-fail-at-3270/.
MLA Style (9th ed.)
"If you're going to fail, you might as well fail at the big ones." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/if-youre-going-to-fail-you-might-as-well-fail-at-3270/. Accessed 21 Feb. 2026.









