"If you're not out front defining your vision, your opponent will spend gobs of money to define it for you"
About this Quote
The phrase “defining your vision” smuggles in a modern truth about voter psychology: people don’t sift through platforms, they absorb stories. A candidate who delays storytelling invites an opponent to write the script, assign motives, and compress complexity into a damaging caricature. Brazile’s real warning is about asymmetry: it’s easier to brand someone than to un-brand yourself. Once the label sticks, every later policy detail gets interpreted through it.
“Gobs of money” is the tell. She’s pointing at the infrastructure of definition: ad buys, consultants, super PACs, opposition research, microtargeted persuasion. In that ecosystem, silence isn’t neutrality; it’s vulnerability. The subtext is a critique of a system where meaning is often purchased, not earned, and where authenticity must be staged quickly enough to compete with manufactured doubt.
Coming from a Democratic strategist who’s lived inside national campaigns, the context is pragmatic bordering on weary: ideals matter, but control of the narrative matters first, because narrative determines whether your ideals are ever heard.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Brazile, Donna. (2026, January 15). If you're not out front defining your vision, your opponent will spend gobs of money to define it for you. FixQuotes. https://fixquotes.com/quotes/if-youre-not-out-front-defining-your-vision-your-111898/
Chicago Style
Brazile, Donna. "If you're not out front defining your vision, your opponent will spend gobs of money to define it for you." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/if-youre-not-out-front-defining-your-vision-your-111898/.
MLA Style (9th ed.)
"If you're not out front defining your vision, your opponent will spend gobs of money to define it for you." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/if-youre-not-out-front-defining-your-vision-your-111898/. Accessed 3 Feb. 2026.









