"I'm a big fan of huge populations of people, so you'd think with 300 million people in the country, you don't even have to please 1% to be phenomenally successful"
About this Quote
The subtext is a defense of polarizing specificity. When he says he’s “a big fan of huge populations,” he’s winking at the idea that scale is intimidating. It’s also a subtle rebuke to the middle-of-the-road approach that dominates network-era thinking: sand down the edges, avoid offense, offend no one. Jillette’s brand - loud, contrarian, proudly niche - depends on the opposite. The “1%” isn’t elitism here; it’s permission. If your work is sharp enough to create true fans, the haters stop being a crisis and become proof of focus.
Context matters: Penn and Teller built a durable career by mixing magic with skepticism, showmanship with arguments. Their success didn’t come from being safe; it came from being legible. Jillette is pointing to an American marketplace where attention is fractured but scalable: tours, merch, TV, podcasts, Vegas residencies, fandom. The joke is comforting, but the intent is blunt: stop auditioning for everyone. Build a tribe, and let arithmetic do the rest.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jillette, Penn. (2026, January 15). I'm a big fan of huge populations of people, so you'd think with 300 million people in the country, you don't even have to please 1% to be phenomenally successful. FixQuotes. https://fixquotes.com/quotes/im-a-big-fan-of-huge-populations-of-people-so-160777/
Chicago Style
Jillette, Penn. "I'm a big fan of huge populations of people, so you'd think with 300 million people in the country, you don't even have to please 1% to be phenomenally successful." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/im-a-big-fan-of-huge-populations-of-people-so-160777/.
MLA Style (9th ed.)
"I'm a big fan of huge populations of people, so you'd think with 300 million people in the country, you don't even have to please 1% to be phenomenally successful." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/im-a-big-fan-of-huge-populations-of-people-so-160777/. Accessed 8 Feb. 2026.










