"I'm a bit of a P. T. Barnum. I make stars out of everyone"
About this Quote
The phrasing matters. “I’m a bit of a” softens the audacity, as if the comparison is modest, almost playful. Then comes the absolutist kicker: “I make stars out of everyone.” Not some people, not the deserving, but everyone - a promise of upward alchemy. The subtext is transactional and hierarchical at once: stand near me and you get the glow; your value is a derivative of my spotlight. It recasts relationships as publicity pipelines.
Contextually, it fits a late-20th-century celebrity-capitalist logic where fame is treated like an asset class and the press cycle is the real balance sheet. The line also pre-justifies a strategy: if outcomes can be spun into “stardom,” then criticism becomes just another form of coverage. Barnum’s genius wasn’t lying; it was making the argument about whether it was a lie part of the show. Trump signals the same move: controversy isn’t a threat to the brand, it’s the fuel.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Trump, Donald. (2026, January 14). I'm a bit of a P. T. Barnum. I make stars out of everyone. FixQuotes. https://fixquotes.com/quotes/im-a-bit-of-a-p-t-barnum-i-make-stars-out-of-6405/
Chicago Style
Trump, Donald. "I'm a bit of a P. T. Barnum. I make stars out of everyone." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/im-a-bit-of-a-p-t-barnum-i-make-stars-out-of-6405/.
MLA Style (9th ed.)
"I'm a bit of a P. T. Barnum. I make stars out of everyone." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/im-a-bit-of-a-p-t-barnum-i-make-stars-out-of-6405/. Accessed 13 Feb. 2026.





