"I'm all for it. In these days, regional marketing is the only way to survive"
About this Quote
As a statesman, Howard’s diction does two things at once. “Regional marketing” sounds technocratic, almost bloodless, the kind of managerial language that keeps ideology at arm’s length. Yet “the only way to survive” spikes that neutrality with existential stakes. Survival is what you say when you’re trying to make a strategic pivot feel non-negotiable, not merely preferable. The subtext: the center no longer holds, mass messaging no longer reaches everyone, and power is now earned by speaking to narrower identities, geographies, and grievances.
The line also hints at a broader political-economic convergence. In late-20th and early-21st century democracies, the logic of campaigning and the logic of selling began to rhyme: segment the audience, tailor the pitch, optimize for loyalty. “Regional” doesn’t just mean local tastes; it signals local anxieties and local resentments. Framed as necessity, it pre-empts criticism: if you dislike the fragmentation, blame “these days,” not the decision-maker. That’s how pragmatic rhetoric works best: it turns a choice into an inevitability.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Howard, John. (2026, January 16). I'm all for it. In these days, regional marketing is the only way to survive. FixQuotes. https://fixquotes.com/quotes/im-all-for-it-in-these-days-regional-marketing-is-92778/
Chicago Style
Howard, John. "I'm all for it. In these days, regional marketing is the only way to survive." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/im-all-for-it-in-these-days-regional-marketing-is-92778/.
MLA Style (9th ed.)
"I'm all for it. In these days, regional marketing is the only way to survive." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/im-all-for-it-in-these-days-regional-marketing-is-92778/. Accessed 12 Feb. 2026.




