"I'm big on research"
About this Quote
In a business that sells effortless magic, "I'm big on research" is a small act of defiance. James L. Brooks is the producer-writer-director whose best work (from The Mary Tyler Moore Show to Broadcast News and As Good as It Gets) depends on a particular kind of realism: not documentary grit, but human behavior that lands with the messy specificity of lived experience. The line reads like a shrug, yet it’s a quiet manifesto about craft and power.
The intent is practical and reputational. A producer saying this isn’t just talking about curiosity; he’s signaling process. Research is how you buy authenticity in an economy of shortcuts, how you protect a project from embarrassment, how you persuade talent and studios that a story isn’t just vibes. For a producer especially, research is leverage: facts and firsthand observation become the receipts that justify choices in casting, tone, and detail when everyone else is negotiating by instinct.
The subtext is also defensive. Comedy and drama about workplaces, media, relationships, or mental health can curdle into caricature fast. Brooks’s brand is empathy without sentimentality; research is the guardrail that keeps characters from becoming types and keeps jokes from punching down. It’s a way of respecting subjects while still shaping them into narrative.
Contextually, it fits a post-1970s Hollywood where prestige is built on "realness" and behind-the-scenes seriousness. The bluntness matters: he’s not romanticizing inspiration. He’s reminding you the work is work, and credibility is constructed on purpose.
The intent is practical and reputational. A producer saying this isn’t just talking about curiosity; he’s signaling process. Research is how you buy authenticity in an economy of shortcuts, how you protect a project from embarrassment, how you persuade talent and studios that a story isn’t just vibes. For a producer especially, research is leverage: facts and firsthand observation become the receipts that justify choices in casting, tone, and detail when everyone else is negotiating by instinct.
The subtext is also defensive. Comedy and drama about workplaces, media, relationships, or mental health can curdle into caricature fast. Brooks’s brand is empathy without sentimentality; research is the guardrail that keeps characters from becoming types and keeps jokes from punching down. It’s a way of respecting subjects while still shaping them into narrative.
Contextually, it fits a post-1970s Hollywood where prestige is built on "realness" and behind-the-scenes seriousness. The bluntness matters: he’s not romanticizing inspiration. He’s reminding you the work is work, and credibility is constructed on purpose.
Quote Details
| Topic | Knowledge |
|---|---|
| Source | Help us find the source |
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APA Style (7th ed.)
Brooks, James L. (2026, January 17). I'm big on research. FixQuotes. https://fixquotes.com/quotes/im-big-on-research-49723/
Chicago Style
Brooks, James L. "I'm big on research." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/im-big-on-research-49723/.
MLA Style (9th ed.)
"I'm big on research." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/im-big-on-research-49723/. Accessed 12 Feb. 2026.
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