"I'm excited about being an owner, it's got my competitive juices going. I'm scared, but excited as well"
About this Quote
Staubach makes fear sound like fuel, not a flaw. The line pivots on a locker-room verb - "competitive" - but redirects it toward the boardroom, where the scoreboard is cash flow, hiring, and reputation. By saying ownership gets his "competitive juices going", he’s translating an athletic identity into a new arena, reassuring fans (and maybe investors) that the drive that won games can also build companies. It’s a pitch of continuity: the same guy, different field.
The more revealing move is the confession tucked into the bravado: "I'm scared, but excited as well". Athletes are trained to project certainty; owners are paid to live with uncertainty. Staubach lets both exist in the same sentence, which humanizes him while quietly signaling he understands the stakes. Fear here isn’t stage fright; it’s the sober awareness that leadership changes when you’re the one signing checks, absorbing losses, and making calls that affect other people’s livelihoods. That’s a different kind of pressure than taking a hit.
Context matters: Staubach’s post-NFL career as a successful businessman reframed the athlete-as-celebrity narrative into athlete-as-operator. The quote captures that cultural moment when sports heroes began leveraging their brand into real ownership and influence. It works because it refuses the tidy myth of effortless transition. He’s admitting the leap is real - and staking his claim anyway.
The more revealing move is the confession tucked into the bravado: "I'm scared, but excited as well". Athletes are trained to project certainty; owners are paid to live with uncertainty. Staubach lets both exist in the same sentence, which humanizes him while quietly signaling he understands the stakes. Fear here isn’t stage fright; it’s the sober awareness that leadership changes when you’re the one signing checks, absorbing losses, and making calls that affect other people’s livelihoods. That’s a different kind of pressure than taking a hit.
Context matters: Staubach’s post-NFL career as a successful businessman reframed the athlete-as-celebrity narrative into athlete-as-operator. The quote captures that cultural moment when sports heroes began leveraging their brand into real ownership and influence. It works because it refuses the tidy myth of effortless transition. He’s admitting the leap is real - and staking his claim anyway.
Quote Details
| Topic | Excitement |
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