"I'm from there. You know, when you grow up with these people and see them every day and then you look at the numbers it was easy; it was a no-brainer. And when Sony took a look, it was a no-brainer to them, too"
About this Quote
Then he slips in the pivot that made Johnson such a formidable post-NBA figure: translating lived experience into an investment thesis. “You look at the numbers” signals discipline, not charity. He’s insisting the opportunity was measurable, scalable, defensible. The phrase “no-brainer” does double work. It sells confidence to business partners while quietly rebuking the industry’s previous failure to act. If it’s this obvious, why did it take so long? The unspoken answer is bias dressed up as caution.
The Sony line is the clincher: validation from a corporate giant, framed as inevitable once the right lens is applied. Johnson positions himself as that lens - the mediator between a boardroom that needs reassurance and communities that never needed convincing because they’ve always been there, buying, living, waiting to be taken seriously. It’s a pragmatic, almost cheerful indictment of how many “new” markets are only new to people who refused to see them.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Johnson, Magic. (2026, January 15). I'm from there. You know, when you grow up with these people and see them every day and then you look at the numbers it was easy; it was a no-brainer. And when Sony took a look, it was a no-brainer to them, too. FixQuotes. https://fixquotes.com/quotes/im-from-there-you-know-when-you-grow-up-with-162266/
Chicago Style
Johnson, Magic. "I'm from there. You know, when you grow up with these people and see them every day and then you look at the numbers it was easy; it was a no-brainer. And when Sony took a look, it was a no-brainer to them, too." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/im-from-there-you-know-when-you-grow-up-with-162266/.
MLA Style (9th ed.)
"I'm from there. You know, when you grow up with these people and see them every day and then you look at the numbers it was easy; it was a no-brainer. And when Sony took a look, it was a no-brainer to them, too." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/im-from-there-you-know-when-you-grow-up-with-162266/. Accessed 18 Feb. 2026.






