"I'm from there. You know, when you grow up with these people and see them every day and then you look at the numbers it was easy; it was a no-brainer. And when Sony took a look, it was a no-brainer to them, too"

Magic Johnson is referring to his decision to purchase the Los Angeles Dodgers baseball team. He grew up in Los Angeles and was familiar with the team and its fans. He knew that the group had a great deal of possible which investing in it would be a smart decision. He was confident that Sony, the company he was partnering with, would also see the possible and consent to invest. His familiarity with the group and individuals of Los Angeles made it a simple decision for him. He understood that purchasing the Dodgers would be a no-brainer and that Sony would agree. His quote is a testimony to the power of local understanding and the value of comprehending the people and the culture of a location prior to making a decision.