"I’m just trying to grow every day"
About this Quote
Durant’s line is the kind of disarmingly simple mantra that doubles as a shield. “I’m just trying” lowers the temperature: it refuses the grand narrative fans and media want to pin on him - legacy, rings, betrayal, redemption - and swaps it for something humbler and harder to argue with. You can’t litigate “growth” the way you can litigate a trade request or a postgame quote. It’s personal, interior, conveniently non-specific.
In an NBA economy where stars are treated like full-time content channels, “grow every day” also signals brand discipline. It frames his career not as a series of controversial choices but as an ongoing process, a self-development arc that plays well on podcasts, in sponsorship copy, and in locker-room culture. The vagueness is the point: growth can mean improving a pull-up jumper, being a better teammate, managing scrutiny, or simply surviving another week of discourse without letting it calcify you.
The subtext is defensive but not cynical. Durant has spent years as a lightning rod - for leaving OKC, joining Golden State, clapping back online, insisting on his own complexity. This phrase tries to reclaim agency. It’s a refusal to be flattened into a villain or a savior, and a reminder that even at his level, the job is repetition, adjustment, and ego management.
It works because it meets the public’s hunger for authenticity without handing the public anything they can weaponize. “Every day” is both aspiration and alibi: if you’re still growing, you’re never finished being judged.
In an NBA economy where stars are treated like full-time content channels, “grow every day” also signals brand discipline. It frames his career not as a series of controversial choices but as an ongoing process, a self-development arc that plays well on podcasts, in sponsorship copy, and in locker-room culture. The vagueness is the point: growth can mean improving a pull-up jumper, being a better teammate, managing scrutiny, or simply surviving another week of discourse without letting it calcify you.
The subtext is defensive but not cynical. Durant has spent years as a lightning rod - for leaving OKC, joining Golden State, clapping back online, insisting on his own complexity. This phrase tries to reclaim agency. It’s a refusal to be flattened into a villain or a savior, and a reminder that even at his level, the job is repetition, adjustment, and ego management.
It works because it meets the public’s hunger for authenticity without handing the public anything they can weaponize. “Every day” is both aspiration and alibi: if you’re still growing, you’re never finished being judged.
Quote Details
| Topic | Self-Improvement |
|---|---|
| Source | Kevin Durant interview, The Players’ Tribune (first-person essay/interview period around 2016 move; exact phrasing appears in multiple KD media availabilities). |
| Cite |
Citation Formats
APA Style (7th ed.)
Durant, Kevin. (2026, January 25). I’m just trying to grow every day. FixQuotes. https://fixquotes.com/quotes/im-just-trying-to-grow-every-day-184151/
Chicago Style
Durant, Kevin. "I’m just trying to grow every day." FixQuotes. January 25, 2026. https://fixquotes.com/quotes/im-just-trying-to-grow-every-day-184151/.
MLA Style (9th ed.)
"I’m just trying to grow every day." FixQuotes, 25 Jan. 2026, https://fixquotes.com/quotes/im-just-trying-to-grow-every-day-184151/. Accessed 12 Feb. 2026.
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