"I'm like Sergeant Schultz, I know nothing. We are trying to share ideas around the world. We don't just come up with a great idea in Brazil and ignore it in the rest of the world"
About this Quote
The intent is managerial and geopolitical at once. "I know nothing" is less confession than invitation: if leadership admits it doesn't have the answers, then Brazil, China, or Germany can supply them without it feeling like a challenge to Detroit's authority. That's the subtext - a rebalancing of status inside a global corporation. Wagoner is selling a cultural shift: innovation is not a gift the center bestows; it's a resource the periphery produces.
The Brazil line is doing the real work. It's a deliberately concrete example that flatters emerging-market engineering and market savvy, while also acknowledging a corporate sin: treating local wins as local quirks instead of exportable strategies. Read in context of 2000s-era multinationals - and especially an American auto giant fighting relevance and cost pressures - it's a pitch for "reverse innovation" before that term became MBA wallpaper. The cynicism lurking underneath: sharing ideas sounds egalitarian, but it's also a survival tactic. When your home market can't carry you, you learn to listen.
Quote Details
| Topic | Knowledge |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Wagoner, Rick. (2026, January 16). I'm like Sergeant Schultz, I know nothing. We are trying to share ideas around the world. We don't just come up with a great idea in Brazil and ignore it in the rest of the world. FixQuotes. https://fixquotes.com/quotes/im-like-sergeant-schultz-i-know-nothing-we-are-83538/
Chicago Style
Wagoner, Rick. "I'm like Sergeant Schultz, I know nothing. We are trying to share ideas around the world. We don't just come up with a great idea in Brazil and ignore it in the rest of the world." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/im-like-sergeant-schultz-i-know-nothing-we-are-83538/.
MLA Style (9th ed.)
"I'm like Sergeant Schultz, I know nothing. We are trying to share ideas around the world. We don't just come up with a great idea in Brazil and ignore it in the rest of the world." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/im-like-sergeant-schultz-i-know-nothing-we-are-83538/. Accessed 13 Feb. 2026.


