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Love Quote by Julie Christie

"I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity"

About this Quote

Christie opens with a disavowal that’s instantly legible to anyone who’s watched an actor do the talk-show circuit: "I’m not in the advertising business" is both a modesty play and a shield. She’s signaling she won’t hawk the product like a brand ambassador, even as she gently, unmistakably does. The line works because it frames promotion as something slightly grubby, something that could cheapen both the speaker and the art. By refusing the salesman’s role, she gets to keep her cultural capital intact.

Then she pivots to the oldest move in the prestige-film playbook: quality as moral character. "Made with love and integrity" isn’t a review of Hamlet so much as a claim about the people behind it. She’s asking the audience to buy a ticket not because it’s thrilling or topical, but because it’s ethically made - the cinematic equivalent of "support local" or "fair trade". That’s shrewd: you can argue about whether a Shakespeare adaptation is good, but it’s harder to sneer at love and integrity without sounding cynical.

The subtext is also defensive. Shakespeare on film can read as homework, and actors know audiences may suspect vanity projects or cultural signaling. Christie’s phrasing preemptively rebuts that: this isn’t ego, it’s craftsmanship; not commerce, but care. Even the softness of "would be very nice" carries an old-school British restraint, turning the ask into a polite appeal to good taste rather than a hard sell.

Quote Details

TopicMovie
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Citation Formats

APA Style (7th ed.)
Christie, Julie. (n.d.). I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity. FixQuotes. https://fixquotes.com/quotes/im-not-in-the-advertising-business-but-i-think-it-80956/

Chicago Style
Christie, Julie. "I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/im-not-in-the-advertising-business-but-i-think-it-80956/.

MLA Style (9th ed.)
"I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity." FixQuotes, https://fixquotes.com/quotes/im-not-in-the-advertising-business-but-i-think-it-80956/. Accessed 3 Feb. 2026.

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Julie Christie on Hamlet made with love and integrity
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About the Author

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Julie Christie (born April 14, 1941) is a Actress from United Kingdom.

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