"I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity"
About this Quote
Then she pivots to the oldest move in the prestige-film playbook: quality as moral character. "Made with love and integrity" isn’t a review of Hamlet so much as a claim about the people behind it. She’s asking the audience to buy a ticket not because it’s thrilling or topical, but because it’s ethically made - the cinematic equivalent of "support local" or "fair trade". That’s shrewd: you can argue about whether a Shakespeare adaptation is good, but it’s harder to sneer at love and integrity without sounding cynical.
The subtext is also defensive. Shakespeare on film can read as homework, and actors know audiences may suspect vanity projects or cultural signaling. Christie’s phrasing preemptively rebuts that: this isn’t ego, it’s craftsmanship; not commerce, but care. Even the softness of "would be very nice" carries an old-school British restraint, turning the ask into a polite appeal to good taste rather than a hard sell.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Christie, Julie. (n.d.). I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity. FixQuotes. https://fixquotes.com/quotes/im-not-in-the-advertising-business-but-i-think-it-80956/
Chicago Style
Christie, Julie. "I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/im-not-in-the-advertising-business-but-i-think-it-80956/.
MLA Style (9th ed.)
"I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity." FixQuotes, https://fixquotes.com/quotes/im-not-in-the-advertising-business-but-i-think-it-80956/. Accessed 3 Feb. 2026.
