"I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative"
About this Quote
The intent is managerial and defensive: don’t let the loudest corner of the internet dictate product direction, PR strategy, or a sense of what “people” think. “Get a pulse” is telling language from a CEO mindset - measurement, sampling, representativeness. Ballmer is implicitly comparing blogging to market research, and finding it statistically suspect. Bloggers are self-selected, motivated, often performative; they publish because they have something to gain (status, community, influence, catharsis). That motivation distorts the dataset.
The subtext carries a second, sharper edge: blogs were also where Microsoft took hits, often from savvy early adopters and critics. Questioning their representativeness is a way to puncture their power without engaging every complaint on its merits. It’s a classic corporate move: reframe criticism as an artifact of the medium rather than a verdict on the company.
Culturally, the quote marks a transitional moment. Old-guard institutions were learning to coexist with participatory media, and the fight wasn’t just about platforms - it was about who gets to define reality: curated metrics or messy, public conversation. Ballmer’s caution reads less like technophobia than a warning about confusing commentary with consensus.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ballmer, Steve. (2026, January 16). I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative. FixQuotes. https://fixquotes.com/quotes/im-not-sure-blogs-are-necessarily-the-best-place-106877/
Chicago Style
Ballmer, Steve. "I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/im-not-sure-blogs-are-necessarily-the-best-place-106877/.
MLA Style (9th ed.)
"I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/im-not-sure-blogs-are-necessarily-the-best-place-106877/. Accessed 12 Feb. 2026.


