"I'm not sure the public knows what it wants"
About this Quote
The specific intent sounds practical: a working actor acknowledging that taste is fickle and success can’t be reverse-engineered. But the subtext is sharper. “The public” is invoked constantly as a moral authority (“the public won’t stand for this”) and a business compass (“the public demands that”). Young implies that this figure is partly a ventriloquist’s dummy. When the industry claims to know the public’s desires, it’s often describing its own anxieties, or protecting its own rules, or justifying safe bets.
Her phrasing matters: “I’m not sure” is both disarming and strategic. It sidesteps sounding contemptuous while still undercutting the fantasy of perfect audience insight. In the mid-century entertainment economy, where stars were sold as certainties - wholesome, reliable, legible - that hesitation reads like insider realism. It also anticipates today’s algorithmic confidence games: studios and platforms still talk like desire is measurable, yet breakout hits keep arriving as surprises. The line works because it exposes a durable truth: “public taste” is less a map than a story powerful people tell to defend their choices.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Young, Loretta. (2026, January 17). I'm not sure the public knows what it wants. FixQuotes. https://fixquotes.com/quotes/im-not-sure-the-public-knows-what-it-wants-75904/
Chicago Style
Young, Loretta. "I'm not sure the public knows what it wants." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/im-not-sure-the-public-knows-what-it-wants-75904/.
MLA Style (9th ed.)
"I'm not sure the public knows what it wants." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/im-not-sure-the-public-knows-what-it-wants-75904/. Accessed 26 Feb. 2026.




