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Daily Inspiration Quote by Loretta Young

"I'm not sure the public knows what it wants"

About this Quote

A movie star admitting uncertainty about “the public” is a small act of rebellion dressed as modesty. Loretta Young’s line punctures the sacred Hollywood assumption that audiences are a stable, knowable market just waiting to be satisfied. Coming from an actress whose career was built in the studio era - when moguls, publicists, and the Production Code worked overtime to manufacture both films and personas - the remark lands as a quiet critique of the whole apparatus of “giving people what they want.”

The specific intent sounds practical: a working actor acknowledging that taste is fickle and success can’t be reverse-engineered. But the subtext is sharper. “The public” is invoked constantly as a moral authority (“the public won’t stand for this”) and a business compass (“the public demands that”). Young implies that this figure is partly a ventriloquist’s dummy. When the industry claims to know the public’s desires, it’s often describing its own anxieties, or protecting its own rules, or justifying safe bets.

Her phrasing matters: “I’m not sure” is both disarming and strategic. It sidesteps sounding contemptuous while still undercutting the fantasy of perfect audience insight. In the mid-century entertainment economy, where stars were sold as certainties - wholesome, reliable, legible - that hesitation reads like insider realism. It also anticipates today’s algorithmic confidence games: studios and platforms still talk like desire is measurable, yet breakout hits keep arriving as surprises. The line works because it exposes a durable truth: “public taste” is less a map than a story powerful people tell to defend their choices.

Quote Details

TopicMarketing
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Citation Formats

APA Style (7th ed.)
Young, Loretta. (2026, January 17). I'm not sure the public knows what it wants. FixQuotes. https://fixquotes.com/quotes/im-not-sure-the-public-knows-what-it-wants-75904/

Chicago Style
Young, Loretta. "I'm not sure the public knows what it wants." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/im-not-sure-the-public-knows-what-it-wants-75904/.

MLA Style (9th ed.)
"I'm not sure the public knows what it wants." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/im-not-sure-the-public-knows-what-it-wants-75904/. Accessed 26 Feb. 2026.

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About the Author

Loretta Young

Loretta Young (January 6, 1913 - August 12, 2000) was a Actress from USA.

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