"I'm thrilled at the moment because our audiences, you know, they... the demographic is 50% male"
About this Quote
Murphy’s delight at “50% male” isn’t simple bragging. It’s a diagnosis of a market and a stigma. He’s talking about legitimacy in a world where arts organizations live and die by ticket sales and sponsorship narratives. If men are showing up in equal numbers, the art form gains an aura of neutrality - less niche, less “soft,” more broadly sanctioned. It’s unfair, but it’s real: cultural prestige often arrives wearing the costume of male approval.
There’s also an artist’s subtext: audiences shape programming. A more gender-balanced house can loosen what companies feel pressured to perform - not just story ballets with familiar romance beats, but work that’s stranger, harder, funnier, more physically abrasive. Murphy, a choreographer known for modernizing ballet’s emotional register, sounds relieved that the room is widening.
The quote doubles as a quiet rebuke to the macho taboo that keeps men from buying tickets even when they’ll happily watch athletic bodies on a field. He’s thrilled because a doorway has opened - not to men alone, but to dance being treated as public culture rather than a gendered hobby.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Murphy, Graeme. (2026, January 15). I'm thrilled at the moment because our audiences, you know, they... the demographic is 50% male. FixQuotes. https://fixquotes.com/quotes/im-thrilled-at-the-moment-because-our-audiences-168901/
Chicago Style
Murphy, Graeme. "I'm thrilled at the moment because our audiences, you know, they... the demographic is 50% male." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/im-thrilled-at-the-moment-because-our-audiences-168901/.
MLA Style (9th ed.)
"I'm thrilled at the moment because our audiences, you know, they... the demographic is 50% male." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/im-thrilled-at-the-moment-because-our-audiences-168901/. Accessed 16 Feb. 2026.



