"I'm trying to sell every audience something; that something is me"
About this Quote
The intent is practical, almost workmanlike. Arnold came up in a country industry that was learning, fast, how to survive mass media: radio, TV, Vegas-style showmanship, crossover pop. His career arc (from honky-tonk roots to the smoother "countrypolitan" sheen) makes the line feel less like cynicism and more like strategy. When you can’t control the churn of tastes, you make yourself the consistent brand. People return not just for "a song" but for the assurance of a familiar presence.
The subtext is both empowering and a little unnerving. "Me" suggests authenticity, but it’s also a crafted commodity: the calm voice, the polite charm, the emotional temperature set to broadly agreeable. Arnold is acknowledging that audiences don’t only buy sound; they buy access, identification, and an image they can carry home. The candor is the hook: he’s letting you see the machinery, and in doing so, he sells you again - this time on his honesty about the deal.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Arnold, Eddy. (2026, January 16). I'm trying to sell every audience something; that something is me. FixQuotes. https://fixquotes.com/quotes/im-trying-to-sell-every-audience-something-that-133418/
Chicago Style
Arnold, Eddy. "I'm trying to sell every audience something; that something is me." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/im-trying-to-sell-every-audience-something-that-133418/.
MLA Style (9th ed.)
"I'm trying to sell every audience something; that something is me." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/im-trying-to-sell-every-audience-something-that-133418/. Accessed 12 Feb. 2026.





