"In advertising, sex sells. But only if you're selling sex"

This quote by Jef I. Richards highlights the power of sex in marketing. It recommends that using sexual imagery or themes can be a reliable method to catch the attention of customers and encourage them to purchase a product. Nevertheless, the quote also indicates that this strategy just works if the product being offered is straight associated to sex. Simply put, using sex to offer a product that has no connection to it may not be as successful. This quote functions as a tip that while sex can be a powerful tool in advertising, it ought to be utilized tactically and in a way that lines up with the item being marketed.