"In all we do, Google will continue to strive to make sure that remains true, to build technology for everyone"
About this Quote
The phrasing matters. "In all we do" stretches the promise across every business line, from search to AI to hardware, turning a corporate mission into something almost constitutional. "Strive" is the key hedge. It signals aspiration without creating a standard strict enough to be enforceable. Google is not promising technology that serves everyone equally; it is promising to keep trying. For a company repeatedly scrutinized over privacy, labor, monopoly power, bias in algorithms, and the uneven consequences of AI, that small verb does a lot of legal and reputational work.
There is also a quiet defensive move embedded here. "For everyone" answers a criticism before it is spoken: that the most powerful digital tools often serve those already easiest to monetize, predict, or govern. Pichai's wording pushes back against the image of Silicon Valley as elite, extractive, and exclusionary. It frames scale as benevolence.
What makes the line effective is its vagueness. It invites listeners to project their own hope onto Google - accessibility, connectivity, opportunity, fairness - while skirting the harder question of who gets to define "everyone" when one company builds infrastructure for billions. That tension is the real context: a private firm speaking in the register of a universal institution.
Quote Details
| Topic | Technology |
|---|---|
| Source | Alphabet Founders' Letter / Sundar Pichai note on Google’s future (2015; published by Alphabet Investor Relations and Google blog in 2016) |
| Cite |
Citation Formats
APA Style (7th ed.)
Pichai, Sundar. (2026, April 3). In all we do, Google will continue to strive to make sure that remains true, to build technology for everyone. FixQuotes. https://fixquotes.com/quotes/in-all-we-do-google-will-continue-to-strive-to-186515/
Chicago Style
Pichai, Sundar. "In all we do, Google will continue to strive to make sure that remains true, to build technology for everyone." FixQuotes. April 3, 2026. https://fixquotes.com/quotes/in-all-we-do-google-will-continue-to-strive-to-186515/.
MLA Style (9th ed.)
"In all we do, Google will continue to strive to make sure that remains true, to build technology for everyone." FixQuotes, 3 Apr. 2026, https://fixquotes.com/quotes/in-all-we-do-google-will-continue-to-strive-to-186515/. Accessed 5 Apr. 2026.





