"In America, the only truly popular art form is the movies. Most people consider painting a hobby and literature, schoolwork"
About this Quote
Painting and literature, in his framing, get demoted into two culturally safe boxes: the weekend pastime and the classroom chore. That’s the subtext doing the heavy lifting. Calling painting a “hobby” isn’t an aesthetic judgment, it’s a status verdict: serious looking is treated as indulgence unless it’s attached to a market spectacle. Calling literature “schoolwork” points to a pipeline problem: Americans often meet books through compulsory analysis, grades, and gatekeeping, then wonder why reading feels like broccoli. Art becomes either self-improvement homework or a niche identity project, not a shared public pleasure.
The context matters: Holland comes out of editorial illustration, an art form built to sit beside journalism and speak fast to a mass audience. As print shrank and attention moved to screens, illustration and literary culture lost the platform that once made them ambient. Movies didn’t merely win the popularity contest; they changed the rules, redefining “art” as content and “culture” as what can scale. Holland’s sting is that the loss isn’t taste - it’s infrastructure.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Holland, Brad. (n.d.). In America, the only truly popular art form is the movies. Most people consider painting a hobby and literature, schoolwork. FixQuotes. https://fixquotes.com/quotes/in-america-the-only-truly-popular-art-form-is-the-45530/
Chicago Style
Holland, Brad. "In America, the only truly popular art form is the movies. Most people consider painting a hobby and literature, schoolwork." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/in-america-the-only-truly-popular-art-form-is-the-45530/.
MLA Style (9th ed.)
"In America, the only truly popular art form is the movies. Most people consider painting a hobby and literature, schoolwork." FixQuotes, https://fixquotes.com/quotes/in-america-the-only-truly-popular-art-form-is-the-45530/. Accessed 1 Feb. 2026.



