"In business, a reputation for keeping absolutely to the letter and spirit of an agreement, even when it is unfavorable, is the most precious of assets, although it is not entered in the balance sheet"
About this Quote
The specific intent is pragmatic persuasion. Chandos isn’t sermonizing about virtue for virtue’s sake; he’s selling the idea that fidelity to both “letter and spirit” of a contract pays off, even when it hurts. The phrase “even when it is unfavorable” is doing the heavy lifting: anyone can honor a deal that benefits them. The reputation he’s describing is forged in the moments when self-interest has the best arguments and you still refuse to take the loophole.
Subtext: modern commerce runs on a paradox. Markets pretend to be impersonal systems of rules, yet they depend on personal trust and restraint to function at all. “Not entered in the balance sheet” is a sly critique of institutional blindness: financial statements record cash, inventory, depreciation; they don’t record the social capital that prevents every transaction from becoming a lawsuit.
Contextually, it sits in a long tradition of writers suspicious of purely mechanistic views of value. Chandos is pointing to what accountants now call “intangibles,” but he’s less interested in managerial terminology than in moral economics: the rare kind of credibility that becomes a moat around a person or a firm, because it can’t be bought quickly, only earned slowly.
Quote Details
| Topic | Honesty & Integrity |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Chandos, Lord. (2026, February 16). In business, a reputation for keeping absolutely to the letter and spirit of an agreement, even when it is unfavorable, is the most precious of assets, although it is not entered in the balance sheet. FixQuotes. https://fixquotes.com/quotes/in-business-a-reputation-for-keeping-absolutely-136717/
Chicago Style
Chandos, Lord. "In business, a reputation for keeping absolutely to the letter and spirit of an agreement, even when it is unfavorable, is the most precious of assets, although it is not entered in the balance sheet." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/in-business-a-reputation-for-keeping-absolutely-136717/.
MLA Style (9th ed.)
"In business, a reputation for keeping absolutely to the letter and spirit of an agreement, even when it is unfavorable, is the most precious of assets, although it is not entered in the balance sheet." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/in-business-a-reputation-for-keeping-absolutely-136717/. Accessed 25 Feb. 2026.





