"In business, the competition will bite you if you keep running, if you stand still, they will swallow you"
About this Quote
The intent is managerial and motivational, but the subtext is harsher: competition isn’t a rival with manners; it’s an animal with teeth. “Bite” is the cost of staying in the race - price pressure, copycats, constant reinvention, sleepless quarters. “Swallow” is what happens when a company confuses inertia for security: market share evaporates, talent leaves, consumers move on, and a faster firm absorbs what’s left. Kiam compresses the classic innovator’s dilemma into two verbs, making change feel less like strategy and more like survival reflex.
Context matters. Kiam built a public persona around bold marketing and turnaround energy (best known for Remington products and the “I liked the shaver so much, I bought the company” ethos). In the late 20th-century corporate imagination, disruption wasn’t a buzzword yet, but deregulation, globalization, and accelerating consumer culture were already teaching firms that “good enough” ages quickly. The quote sells urgency by offering only bad options. That’s the rhetorical trick: he doesn’t promise victory, only continued eligibility to compete. In Kiam’s world, progress isn’t inspirational; it’s defensive.
Quote Details
| Topic | Business |
|---|---|
| Source | Verified source: The Essential Book of Business and Life Quotations (2023)ISBN: 9781839984402 · ID: diqjEAAAQBAJ
Evidence: ... In business , the competition will bite you if you keep running , if you stand still , they will swallow you : Kiam , Victor ( 1926–2001 ; American business executive ; best known as the CEO of Remington ) , Going for It ( 1986 ) 1606 ... Other candidates (1) TIME: Autos: The Biggest Switch (Victor Kiam, 1968)50.0% “In this business, the competition will bite you if you keep running; if you stand still, they will swallow you.”. Th... |
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Citation Formats
APA Style (7th ed.)
Kiam, Victor. (2026, February 10). In business, the competition will bite you if you keep running, if you stand still, they will swallow you. FixQuotes. https://fixquotes.com/quotes/in-business-the-competition-will-bite-you-if-you-113285/
Chicago Style
Kiam, Victor. "In business, the competition will bite you if you keep running, if you stand still, they will swallow you." FixQuotes. February 10, 2026. https://fixquotes.com/quotes/in-business-the-competition-will-bite-you-if-you-113285/.
MLA Style (9th ed.)
"In business, the competition will bite you if you keep running, if you stand still, they will swallow you." FixQuotes, 10 Feb. 2026, https://fixquotes.com/quotes/in-business-the-competition-will-bite-you-if-you-113285/. Accessed 12 Feb. 2026.





