Skip to main content

Success Quote by Victor Kiam

"In business, the competition will bite you if you keep running, if you stand still, they will swallow you"

About this Quote

Kiam’s line turns the marketplace into a predatory ecosystem: motion buys you pain, stillness buys you death. It’s a businessman’s version of the shark rule - keep moving or become lunch - and it works because it refuses the comforting fiction that stability exists in competitive capitalism. Even success is framed as temporary shelter, not safety.

The intent is managerial and motivational, but the subtext is harsher: competition isn’t a rival with manners; it’s an animal with teeth. “Bite” is the cost of staying in the race - price pressure, copycats, constant reinvention, sleepless quarters. “Swallow” is what happens when a company confuses inertia for security: market share evaporates, talent leaves, consumers move on, and a faster firm absorbs what’s left. Kiam compresses the classic innovator’s dilemma into two verbs, making change feel less like strategy and more like survival reflex.

Context matters. Kiam built a public persona around bold marketing and turnaround energy (best known for Remington products and the “I liked the shaver so much, I bought the company” ethos). In the late 20th-century corporate imagination, disruption wasn’t a buzzword yet, but deregulation, globalization, and accelerating consumer culture were already teaching firms that “good enough” ages quickly. The quote sells urgency by offering only bad options. That’s the rhetorical trick: he doesn’t promise victory, only continued eligibility to compete. In Kiam’s world, progress isn’t inspirational; it’s defensive.

Quote Details

TopicBusiness
SourceHelp us find the source
Cite

Citation Formats

APA Style (7th ed.)
Kiam, Victor. (2026, January 14). In business, the competition will bite you if you keep running, if you stand still, they will swallow you. FixQuotes. https://fixquotes.com/quotes/in-business-the-competition-will-bite-you-if-you-113285/

Chicago Style
Kiam, Victor. "In business, the competition will bite you if you keep running, if you stand still, they will swallow you." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/in-business-the-competition-will-bite-you-if-you-113285/.

MLA Style (9th ed.)
"In business, the competition will bite you if you keep running, if you stand still, they will swallow you." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/in-business-the-competition-will-bite-you-if-you-113285/. Accessed 7 Feb. 2026.

More Quotes by Victor Add to List
Competition will bite you; stand still and they will swallow you
Click to enlarge Portrait | Landscape

About the Author

USA Flag

Victor Kiam (December 7, 1926 - May 27, 2001) was a Businessman from USA.

8 more quotes available

View Profile

Similar Quotes

Donovan Bailey, Athlete