"In business, words are words; explanations are explanations, promises are promises, but only performance is reality"
About this Quote
The intent is managerial and disciplinary: stop negotiating reality through narrative. In a business culture that loves the story of the turnaround, the visionary memo, the carefully coached earnings-call reassurance, Geneen insists that outcomes are the only truth the market and the organization ultimately recognize. It’s also a warning to employees and executives alike: don’t confuse activity with achievement, or rationale with results. “Explanations” are singled out because they’re the most seductive form of failure: smart people can make a miss sound inevitable, even noble.
The subtext carries a harder edge. Performance isn’t just reality; it’s power. Whoever defines performance metrics and decides what counts as “real” gets to arbitrate worth, allocate resources, and rewrite reputations. Geneen, an emblematic mid-century CEO associated with relentless accountability, is speaking from a world where conglomerates, quarterly expectations, and managerial control were tightening their grip. The quote is less a motivational poster than a corporate operating system: believe whatever you want, say whatever you can sell, but you’ll be judged by the numbers on the table.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Geneen, Harold S. (2026, January 15). In business, words are words; explanations are explanations, promises are promises, but only performance is reality. FixQuotes. https://fixquotes.com/quotes/in-business-words-are-words-explanations-are-9966/
Chicago Style
Geneen, Harold S. "In business, words are words; explanations are explanations, promises are promises, but only performance is reality." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/in-business-words-are-words-explanations-are-9966/.
MLA Style (9th ed.)
"In business, words are words; explanations are explanations, promises are promises, but only performance is reality." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/in-business-words-are-words-explanations-are-9966/. Accessed 26 Feb. 2026.











