"In communications, familiarity breeds apathy"

This quote by William Bernbach recommends that when we end up being too acquainted with something, we tend to end up being apathetic towards it. This can be used to communication, as when we end up being too knowledgeable about somebody, we might not take the time to listen to them or engage in significant conversations. We might end up being contented and take the other individual for granted, not recognizing the importance of interaction in our relationships. This can lead to a lack of understanding and appreciation for the other person, and can ultimately cause a breakdown in communication. It is essential to keep in mind that interaction is an essential part of any relationship, which familiarity should not lead to apathy.