"In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good"
About this Quote
The subtext lives in the second sentence, which is disarmingly simple and a little strategic. “What looks good also often feels good” doesn’t argue that beauty automatically equals comfort; it proposes a frequent alliance. Graves is defending aesthetics as evidence of care: proportion, texture, temperature, and grip tend to be resolved when something has been thoughtfully composed. He’s also aiming at a broader consumer truth. People don’t just buy performance; they buy confidence. If it looks considered, we trust it will behave.
Context sharpens the point. Graves emerged from postmodern architecture and became a household name through mass-market product design (famously for Target), where “design” had to survive price points, manufacturing constraints, and millions of hands. Later, after illness reshaped his mobility, his focus on human-centered hardware reads less like branding and more like lived insight: good form isn’t decoration, it’s an interface.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Graves, Michael. (2026, January 18). In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good. FixQuotes. https://fixquotes.com/quotes/in-designing-hardware-to-be-used-every-day-it-was-6992/
Chicago Style
Graves, Michael. "In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/in-designing-hardware-to-be-used-every-day-it-was-6992/.
MLA Style (9th ed.)
"In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/in-designing-hardware-to-be-used-every-day-it-was-6992/. Accessed 19 Feb. 2026.







