"In every battle there comes a time when both sides consider themselves beaten, then he who continues the attack wins"
About this Quote
The subtext is bluntly transactional. Morale is a resource; confusion is a weapon; persistence is a strategy, not a virtue. Grant isn’t praising courage in the abstract. He’s advising you to bet on the enemy’s doubt as much as on your own strength. The phrase “both sides consider themselves beaten” levels the battlefield: panic isn’t a moral failing unique to the weak; it’s a predictable stage of combat. That’s why “continues the attack” lands with such force. It’s not about inspiration, it’s about tempo - keeping pressure on when your opponent is most likely to misread the situation and break.
Context matters. Grant, the Union general who absorbed horrific casualties to grind down Confederate capacity, understood that modern war is industrial and psychological. His presidency only sharpens the intent: persistence as governance, too - pushing through backlash, stalemate, fatigue. The line is a blueprint for endurance politics, where the decisive advantage is often not brilliance, but refusing to stop when everyone expects you to.
Quote Details
| Topic | Never Give Up |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Grant, Ulysses S. (2026, January 15). In every battle there comes a time when both sides consider themselves beaten, then he who continues the attack wins. FixQuotes. https://fixquotes.com/quotes/in-every-battle-there-comes-a-time-when-both-2203/
Chicago Style
Grant, Ulysses S. "In every battle there comes a time when both sides consider themselves beaten, then he who continues the attack wins." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/in-every-battle-there-comes-a-time-when-both-2203/.
MLA Style (9th ed.)
"In every battle there comes a time when both sides consider themselves beaten, then he who continues the attack wins." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/in-every-battle-there-comes-a-time-when-both-2203/. Accessed 12 Feb. 2026.














