"In every interview I have ever read or seen or taken part in, the final question in our future-oriented society is always, What next?"
About this Quote
A single, small question exposes an entire culture’s nervous system. Savitch isn’t just noticing a lazy interviewing habit; she’s naming the bias baked into the media machine she worked inside. “What next?” sounds friendly, even flattering, but it quietly reframes a person as a pipeline of content. Your value is your next project, your next reveal, your next reinvention. The present tense is treated like dead air.
Savitch’s phrasing is deliberate: “every interview I have ever read or seen or taken part in” widens the indictment from her own experience to a whole ecosystem of print and broadcast. She includes herself as both subject and participant, which sharpens the critique: this isn’t moral grandstanding, it’s occupational self-awareness. Then comes the kicker, “our future-oriented society,” a dry label that carries a lot of judgment without shouting. The subtext is that the future is being used as a solvent, dissolving complexity, doubt, grief, and satisfaction into a simple narrative of forward motion.
Context matters. Savitch came up during an era when television journalism was becoming a celebrity pipeline, with personalities packaged as brands and careers narrated as arcs. “What next?” is the perfect closer for that format: it promises momentum, avoids mess, and keeps viewers in the posture of anticipation. It also functions as a soft form of control. If you’re always performing the next step, you’re less likely to interrogate the step you’re on-or the institutions staging the interview in the first place.
Savitch’s line lands because it makes the banal feel suspect. The most predictable question becomes a cultural tell.
Savitch’s phrasing is deliberate: “every interview I have ever read or seen or taken part in” widens the indictment from her own experience to a whole ecosystem of print and broadcast. She includes herself as both subject and participant, which sharpens the critique: this isn’t moral grandstanding, it’s occupational self-awareness. Then comes the kicker, “our future-oriented society,” a dry label that carries a lot of judgment without shouting. The subtext is that the future is being used as a solvent, dissolving complexity, doubt, grief, and satisfaction into a simple narrative of forward motion.
Context matters. Savitch came up during an era when television journalism was becoming a celebrity pipeline, with personalities packaged as brands and careers narrated as arcs. “What next?” is the perfect closer for that format: it promises momentum, avoids mess, and keeps viewers in the posture of anticipation. It also functions as a soft form of control. If you’re always performing the next step, you’re less likely to interrogate the step you’re on-or the institutions staging the interview in the first place.
Savitch’s line lands because it makes the banal feel suspect. The most predictable question becomes a cultural tell.
Quote Details
| Topic | New Beginnings |
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