"In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before"
About this Quote
That compulsive toggling becomes a micro-drama of the late-1970s shift from mainframe culture to the homebrew, garage-built ethos that would birth Apple’s mythology. The Apple II didn’t just run programs; it relocated authority from the operator class to the individual. Hertzfeld’s phrasing - “the power to do so” - is telling: he’s not marveling at speed or graphics, but at agency. The act is deliberately pointless, which is precisely the point. When a capability is newly liberated, you test it in the most direct way possible, like jiggling a doorknob after years of locked doors.
As an inventor who helped shape the Macintosh era, Hertzfeld is also quietly confessing the emotional blueprint behind user-friendly design: people don’t only want features, they want mastery without negotiation. The quote captures the intimate politics of early personal computing: technology as a private lever, not a shared resource, and the thrill - slightly mischievous, slightly revolutionary - of finally getting to pull it.
Quote Details
| Topic | Technology |
|---|---|
| Source | Andy Hertzfeld — personal anecdote about his first Apple II (turning it on and off) published on his Folklore.org site (Hertzfeld's firsthand Macintosh/Apple recollections). |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Hertzfeld, Andy. (n.d.). In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before. FixQuotes. https://fixquotes.com/quotes/in-fact-when-i-first-got-my-apple-ii-the-first-34246/
Chicago Style
Hertzfeld, Andy. "In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/in-fact-when-i-first-got-my-apple-ii-the-first-34246/.
MLA Style (9th ed.)
"In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before." FixQuotes, https://fixquotes.com/quotes/in-fact-when-i-first-got-my-apple-ii-the-first-34246/. Accessed 2 Feb. 2026.




