"In my opinion, right now there's way too much hype on the technologies and not enough attention to the real businesses behind them"
About this Quote
The subtext is a warning about narrative addiction. “Hype” isn’t just overenthusiasm; it’s a business model in itself, where attention substitutes for traction and valuation becomes a kind of group affirmation. Cuban is calling out the ecosystem that rewards the loudest story, not the strongest unit economics: founders pushed to pitch “platforms” instead of customers, investors chasing optionality over operations, media amplifying novelty because novelty clicks. The phrase “real businesses” is doing heavy lifting. It implies jobs, margins, supply chains, compliance, and all the unsexy constraints that turn a technology into an industry rather than a press release.
Context matters because Cuban is both insider and skeptic. He profits from tech, but his brand is grounded in deal logic: what’s the product, who pays, how does it scale, what breaks. This is Shark Tank pragmatism aimed at the broader tech culture. The rhetorical move is simple and effective: he separates the tool from the enterprise, insisting that innovation without a business underneath is just spectacle wearing a hoodie.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cuban, Mark. (2026, January 17). In my opinion, right now there's way too much hype on the technologies and not enough attention to the real businesses behind them. FixQuotes. https://fixquotes.com/quotes/in-my-opinion-right-now-theres-way-too-much-hype-81775/
Chicago Style
Cuban, Mark. "In my opinion, right now there's way too much hype on the technologies and not enough attention to the real businesses behind them." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/in-my-opinion-right-now-theres-way-too-much-hype-81775/.
MLA Style (9th ed.)
"In my opinion, right now there's way too much hype on the technologies and not enough attention to the real businesses behind them." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/in-my-opinion-right-now-theres-way-too-much-hype-81775/. Accessed 5 Feb. 2026.




