"In order to do a musical now, a style must be developed that works for today's audience"
About this Quote
The intent is quietly polemical. Kleiser frames “a musical now” as a problem of design, not devotion. That’s director-brain: the musical is a machine whose components (sound, choreography, editing, performance style) have to be rebuilt to fit contemporary attention spans and taste cultures shaped by MTV-era montage, pop production, and a screen-first relationship to performance. His own career context matters here: coming out of the late-70s/80s moment when Grease and its aftershocks helped repackage nostalgia with slick modern energy, he’s speaking from the era that proved reinvention could be box-office logic, not heresy.
The subtext is a challenge to purists who treat the Broadway grammar as sacred. Kleiser implies that style isn’t decorative; it’s the bridge that makes sincerity legible without tipping into camp (unless you mean to). “Developed” also suggests labor and experimentation, not simply borrowing current pop trends. He’s advocating evolution with intention: if the musical wants to stay alive, it has to speak fluent present tense, not just sing in borrowed past perfect.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Kleiser, Randal. (n.d.). In order to do a musical now, a style must be developed that works for today's audience. FixQuotes. https://fixquotes.com/quotes/in-order-to-do-a-musical-now-a-style-must-be-106538/
Chicago Style
Kleiser, Randal. "In order to do a musical now, a style must be developed that works for today's audience." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/in-order-to-do-a-musical-now-a-style-must-be-106538/.
MLA Style (9th ed.)
"In order to do a musical now, a style must be developed that works for today's audience." FixQuotes, https://fixquotes.com/quotes/in-order-to-do-a-musical-now-a-style-must-be-106538/. Accessed 2 Feb. 2026.




