"In seven to ten years video traffic on the Internet will exceed data and voice traffic combined"
About this Quote
The specific intent is strategic: alert engineers, investors, and policymakers that the network’s future load won’t be email or VoIP elegance but messy, continuous, high-volume streams. “Seven to ten years” is a classic forecasting window: close enough to provoke planning, far enough to sound visionary. It’s also a nudge toward a particular kind of build-out - faster last-mile connections, better compression, content delivery networks, and later, mobile optimization.
The subtext is cultural. Video is not just another file type; it’s attention at scale. If the dominant unit of online exchange becomes moving images, power shifts to platforms that can host, recommend, and monetize them - and to advertisers who can buy proximity to that attention. Voice starts to look like a feature, data like a substrate, while video becomes the “front door” of the web.
Context matters: Metcalfe is famous for Metcalfe’s Law, the idea that networks gain value as they gain users. Video supercharges that logic by making participation frictionless: you don’t need expertise to watch, and watching is contagious. The Internet stops being a tool you use and becomes a place you live.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Metcalfe, Bob. (2026, January 16). In seven to ten years video traffic on the Internet will exceed data and voice traffic combined. FixQuotes. https://fixquotes.com/quotes/in-seven-to-ten-years-video-traffic-on-the-98483/
Chicago Style
Metcalfe, Bob. "In seven to ten years video traffic on the Internet will exceed data and voice traffic combined." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/in-seven-to-ten-years-video-traffic-on-the-98483/.
MLA Style (9th ed.)
"In seven to ten years video traffic on the Internet will exceed data and voice traffic combined." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/in-seven-to-ten-years-video-traffic-on-the-98483/. Accessed 12 Feb. 2026.
