"In simple terms, we are aligning our business today with the way we believe future systems are going to be designed, acquired and maintained"
About this Quote
A corporate vision statement that tries to sound inevitable is still a pitch. Phil Condit’s line works by laundering choice into destiny: “in simple terms” lowers the guard, “we believe” preserves plausible deniability, and “future systems” turns a contested strategy into a coming weather pattern. The real action is the verb “aligning” - an engineer’s word that suggests precision and discipline, not risk. You don’t gamble; you align.
Context matters. Condit, as Boeing’s CEO during the 1990s into the early 2000s, operated in a defense-and-aerospace world where procurement cycles are long, budgets are political, and contractors sell not just aircraft but an entire life-cycle relationship: design, acquisition, maintenance. That triad is the tell. He’s signaling a shift from product to platform, from one-time manufacturing to enduring systems integration and services - where margins are steadier and the customer is effectively locked in by complexity.
The subtext is reassurance aimed in two directions. To investors and analysts: don’t judge today’s moves by yesterday’s metrics; we’re positioning for the next procurement regime. To government buyers: we’re already organized around how you’ll want to purchase - bundled, managed, sustained - so choosing us reduces your uncertainty. It’s also a soft power move against competitors: if the “future” is systems, then anyone still selling discrete hardware is framed as behind the curve.
The sentence’s calm, technocratic tone is part of the persuasion. It implies competence, foresight, and inevitability - the holy trinity of executive credibility in industries where “the future” is often just the next contract.
Context matters. Condit, as Boeing’s CEO during the 1990s into the early 2000s, operated in a defense-and-aerospace world where procurement cycles are long, budgets are political, and contractors sell not just aircraft but an entire life-cycle relationship: design, acquisition, maintenance. That triad is the tell. He’s signaling a shift from product to platform, from one-time manufacturing to enduring systems integration and services - where margins are steadier and the customer is effectively locked in by complexity.
The subtext is reassurance aimed in two directions. To investors and analysts: don’t judge today’s moves by yesterday’s metrics; we’re positioning for the next procurement regime. To government buyers: we’re already organized around how you’ll want to purchase - bundled, managed, sustained - so choosing us reduces your uncertainty. It’s also a soft power move against competitors: if the “future” is systems, then anyone still selling discrete hardware is framed as behind the curve.
The sentence’s calm, technocratic tone is part of the persuasion. It implies competence, foresight, and inevitability - the holy trinity of executive credibility in industries where “the future” is often just the next contract.
Quote Details
| Topic | Vision & Strategy |
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