"In so many of the other beats these days, there are these layers of public relations people that you have to go through to get to the newsmakers themselves"
About this Quote
The phrasing matters. “Other beats” implies he’s comparing political reporting or legacy broadcast access to newer celebrity, corporate, or even institutional arenas where PR has matured into an industry with its own language and incentives. “These days” carries quiet accusation: this isn’t the natural evolution of professionalism, it’s a drift toward managed reality. And “newsmakers themselves” is a telling choice - it separates the person with actual decision-making authority from the spokespersons who increasingly perform authority on their behalf.
Subtext: journalism is being forced into a kind of customer-service queue, where questions are screened, interviews are negotiated like brand partnerships, and the terms of public visibility are set by people paid to minimize risk, not maximize truth. Schieffer’s intent is to name the friction without melodrama, the way an experienced reporter does when he knows the audience can feel it already: fewer surprises, fewer admissions, more content that looks like access while functioning like control.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Schieffer, Bob. (2026, January 15). In so many of the other beats these days, there are these layers of public relations people that you have to go through to get to the newsmakers themselves. FixQuotes. https://fixquotes.com/quotes/in-so-many-of-the-other-beats-these-days-there-139851/
Chicago Style
Schieffer, Bob. "In so many of the other beats these days, there are these layers of public relations people that you have to go through to get to the newsmakers themselves." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/in-so-many-of-the-other-beats-these-days-there-139851/.
MLA Style (9th ed.)
"In so many of the other beats these days, there are these layers of public relations people that you have to go through to get to the newsmakers themselves." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/in-so-many-of-the-other-beats-these-days-there-139851/. Accessed 7 Feb. 2026.




