"In the business world today, failure is apparently not an option. We need to change this attitude toward failure - and celebrate the idea that only by falling on our collective business faces do we learn enough to succeed down the road"
About this Quote
Jain is poking a finger at a corporate piety so common it barely registers: the mantra that failure is “not an option” even when everyone knows it’s inevitable. The line works because it takes that familiar, chest-thumping phrase and exposes the quiet anxiety underneath it. “Apparently” is doing sly work here, signaling that the rule is more cultural performance than operational truth. Companies don’t ban failure; they ban the visibility of failure. They punish the people closest to the evidence.
The deliberately slapstick image of “falling on our collective business faces” is also a strategic reframing. Jain isn’t romanticizing incompetence; he’s normalizing embarrassment as data. The “collective” matters: he’s aiming at systems, not lone geniuses. In modern organizations, risk is social, and so is the cost of being wrong. If your culture treats every misstep as a career-ending incident, employees learn the wrong lesson: hide bad news, sand down experiments, aim for safe wins. That’s how firms end up with innovation theater - hackathons, slogans, and a pipeline full of ideas no one is allowed to truly test.
Contextually, this is late-20th/early-21st-century entrepreneurship rhetoric shaped by Silicon Valley’s “fail fast” ethos, but Jain’s phrasing pushes it toward governance. He’s calling for a shift from blame to learning loops: shorter feedback cycles, postmortems without scapegoats, and incentives that reward intelligent trials. The subtext is blunt: if success is the only acceptable outcome, you’ve already chosen stagnation; you’ve just dressed it up as discipline.
The deliberately slapstick image of “falling on our collective business faces” is also a strategic reframing. Jain isn’t romanticizing incompetence; he’s normalizing embarrassment as data. The “collective” matters: he’s aiming at systems, not lone geniuses. In modern organizations, risk is social, and so is the cost of being wrong. If your culture treats every misstep as a career-ending incident, employees learn the wrong lesson: hide bad news, sand down experiments, aim for safe wins. That’s how firms end up with innovation theater - hackathons, slogans, and a pipeline full of ideas no one is allowed to truly test.
Contextually, this is late-20th/early-21st-century entrepreneurship rhetoric shaped by Silicon Valley’s “fail fast” ethos, but Jain’s phrasing pushes it toward governance. He’s calling for a shift from blame to learning loops: shorter feedback cycles, postmortems without scapegoats, and incentives that reward intelligent trials. The subtext is blunt: if success is the only acceptable outcome, you’ve already chosen stagnation; you’ve just dressed it up as discipline.
Quote Details
| Topic | Failure |
|---|---|
| Source | Help us find the source |
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