"In the early days, we just wore black onstage. Very bold, my dear. Then we introduced white, for variety, and it simply grew and grew"
About this Quote
The move from black to white is framed as “variety,” as if the band’s eventual visual maximalism were an innocent aesthetic experiment that accidentally spiraled into full spectacle. That’s the subtext: showmanship isn’t a betrayal of the music; it’s a strategy, a language, a competitive edge. “It simply grew and grew” feigns inevitability, but Mercury is too savvy for that. He’s narrating escalation as momentum, a gradual permission slip to become larger than the venues, larger than the genre’s supposed seriousness.
Context matters: Queen came up in a 1970s rock culture that often valorized grit and suspicion of polish, even as it rewarded anyone who could fill arenas. Mercury’s genius was turning that tension into fuel. He doesn’t defend flamboyance; he normalizes it through humor, making excess sound like the most practical thing in the world. The quote is also a tidy thesis for his persona: camp as confidence, style as a form of control, and irony as the easiest way to tell the truth without sounding earnest.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Mercury, Freddie. (2026, January 17). In the early days, we just wore black onstage. Very bold, my dear. Then we introduced white, for variety, and it simply grew and grew. FixQuotes. https://fixquotes.com/quotes/in-the-early-days-we-just-wore-black-onstage-very-31268/
Chicago Style
Mercury, Freddie. "In the early days, we just wore black onstage. Very bold, my dear. Then we introduced white, for variety, and it simply grew and grew." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/in-the-early-days-we-just-wore-black-onstage-very-31268/.
MLA Style (9th ed.)
"In the early days, we just wore black onstage. Very bold, my dear. Then we introduced white, for variety, and it simply grew and grew." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/in-the-early-days-we-just-wore-black-onstage-very-31268/. Accessed 12 Feb. 2026.


