"In the Middle Ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion"
About this Quote
The first half invokes the Middle Ages’ sanctioned mobility: pilgrimages to shrines, relics, holy sites, undertaken as penance, devotion, or social duty. That world treated movement as moral work. The second half skewers the present by granting tourism the status of a creed. “Tourism is their religion” suggests doctrine (the gospel of “authentic experiences”), liturgy (itineraries, queues, selfies, hashtags), sacred objects (souvenirs), and even tithes (time, money, attention). It’s funny because it’s close to true: the modern traveler seeks transformation, cleansing, status, and community, just channeled through airlines and Airbnb.
The subtext carries a pastoral unease. If contemporary life is organized around consumption and spectacle, then travel becomes one of the last socially acceptable quests for transcendence. Runcie’s timing matters too: late-20th-century Britain saw both declining church attendance and booming mass travel. His quip compresses that cultural shift into a single jab: we didn’t stop being pilgrims; we just changed our temples, and started pretending it’s purely leisure.
Quote Details
| Topic | Travel |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Runcie, Robert. (2026, February 16). In the Middle Ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion. FixQuotes. https://fixquotes.com/quotes/in-the-middle-ages-people-were-tourists-because-119418/
Chicago Style
Runcie, Robert. "In the Middle Ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/in-the-middle-ages-people-were-tourists-because-119418/.
MLA Style (9th ed.)
"In the Middle Ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/in-the-middle-ages-people-were-tourists-because-119418/. Accessed 23 Mar. 2026.




