"In the old days... it was a basic, cardinal fact that producers didn't have opinions. When I was producing natural history programmes, I didn't use them as vehicles for my own opinion. They were factual programmes"
About this Quote
The subtext is a critique of contemporary media’s incentive structure. Producers now brand themselves, chase engagement, and treat even “factual” formats as stages for identity and ideology. Attenborough isn’t pretending programmes are ever value-free; natural history is full of choices about what to film, which species become protagonists, what counts as wonder versus violence. But he’s drawing a line between editorial judgment (selection, clarity, accuracy) and self-expression as the product. The former is craft; the latter is ego.
Context matters, too. Attenborough came up inside the BBC’s old public-service ethos, where authority was built through institutional trust and a performance of neutrality. His “I didn’t use them as vehicles” frames opinion as an invasive species: something that crowds out observation. It’s also a strategic positioning. In an era where Attenborough is often read as an environmental advocate, he’s reminding audiences that his power has always been credibility. The irony is that today, refusing “opinions” can itself read as an opinion - but it’s one that argues for a rarer, tougher discipline: letting facts do the persuading.
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Citation Formats
APA Style (7th ed.)
Attenborough, David. (2026, January 17). In the old days... it was a basic, cardinal fact that producers didn't have opinions. When I was producing natural history programmes, I didn't use them as vehicles for my own opinion. They were factual programmes. FixQuotes. https://fixquotes.com/quotes/in-the-old-days-it-was-a-basic-cardinal-fact-that-30730/
Chicago Style
Attenborough, David. "In the old days... it was a basic, cardinal fact that producers didn't have opinions. When I was producing natural history programmes, I didn't use them as vehicles for my own opinion. They were factual programmes." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/in-the-old-days-it-was-a-basic-cardinal-fact-that-30730/.
MLA Style (9th ed.)
"In the old days... it was a basic, cardinal fact that producers didn't have opinions. When I was producing natural history programmes, I didn't use them as vehicles for my own opinion. They were factual programmes." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/in-the-old-days-it-was-a-basic-cardinal-fact-that-30730/. Accessed 13 Feb. 2026.


