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Politics & Power Quote by Levi Strauss

"In the old days, people used to risk their lives in India or in the Americas in order to bring back products which now seem to us to have been of comically little worth"

About this Quote

Strauss lands a quiet jab at the way value is manufactured, not discovered. He’s pointing at the Age of Exploration’s macho mythology - men “risk their lives” on ocean voyages - and then punctures it with a deflating punchline: the loot that justified all that blood and bravado now reads as “comically little worth.” The comedy isn’t just hindsight; it’s exposure. Empires didn’t merely chase riches, they chased stories about riches, and those stories needed peril to make the prizes look inevitable and grand.

The intent is double-edged. On the surface, it’s historical perspective: what once drove nations to gamble lives now looks like trinket economics. Underneath, it’s an argument about the contingency of markets. Prices aren’t moral verdicts; they’re time-bound agreements, propped up by scarcity, fashion, and the persuasive power of intermediaries. When the supply chain shifts, the heroism retroactively loses its plot.

Strauss’s context matters. As a 19th-century businessman watching industrial capitalism standardize production and expand consumer access, he’s positioned to see yesterday’s exotic luxury become today’s commodity. Think spices, dyes, even certain metals: once worth a voyage, later worth a line item. The subtext is a warning to his own era (and ours): don’t confuse logistical difficulty with intrinsic importance. The things we build our economies - and our national epics - around can shrink fast when the world rearranges how it gets them.

Quote Details

TopicAdventure
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Citation Formats

APA Style (7th ed.)
Strauss, Levi. (2026, January 16). In the old days, people used to risk their lives in India or in the Americas in order to bring back products which now seem to us to have been of comically little worth. FixQuotes. https://fixquotes.com/quotes/in-the-old-days-people-used-to-risk-their-lives-99042/

Chicago Style
Strauss, Levi. "In the old days, people used to risk their lives in India or in the Americas in order to bring back products which now seem to us to have been of comically little worth." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/in-the-old-days-people-used-to-risk-their-lives-99042/.

MLA Style (9th ed.)
"In the old days, people used to risk their lives in India or in the Americas in order to bring back products which now seem to us to have been of comically little worth." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/in-the-old-days-people-used-to-risk-their-lives-99042/. Accessed 12 Feb. 2026.

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Levi Strauss (February 26, 1829 - September 26, 1902) was a Businessman from USA.

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