"In this age of consumerism film criticism all over the world - in America first but also in Europe - has become something that caters for the movie industry instead of being a counterbalance"
About this Quote
His phrasing is carefully global and hierarchical: "in America first but also in Europe". That isn’t casual anti-Hollywood throat-clearing. It’s a diagnosis of how media models travel. The American entertainment press, built around studios, stars, and opening-weekend performance, becomes a template; European criticism, once more willing to treat cinema as art, starts absorbing the same incentive structure. When Wenders says criticism "caters", he’s pointing at the economics of attention: reviews timed to embargoes, interviews traded for coverage, festivals treated as marketing funnels, and critics nudged into being brand amplifiers.
The key word is "counterbalance". He’s not asking for snobbery; he’s arguing for an ecosystem where someone is allowed to be inconvenient. Wenders came up in the New German Cinema era, when filmmakers fought both commercial norms and cultural amnesia. From that vantage, criticism isn’t decoration around the product, it’s part of the public sphere - a mechanism that can slow the churn, insist on standards, and protect movies from being reduced to content. His warning isn’t nostalgic; it’s about power: when criticism stops pushing back, the industry sets the terms of taste.
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Citation Formats
APA Style (7th ed.)
Wenders, Wim. (2026, January 16). In this age of consumerism film criticism all over the world - in America first but also in Europe - has become something that caters for the movie industry instead of being a counterbalance. FixQuotes. https://fixquotes.com/quotes/in-this-age-of-consumerism-film-criticism-all-105832/
Chicago Style
Wenders, Wim. "In this age of consumerism film criticism all over the world - in America first but also in Europe - has become something that caters for the movie industry instead of being a counterbalance." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/in-this-age-of-consumerism-film-criticism-all-105832/.
MLA Style (9th ed.)
"In this age of consumerism film criticism all over the world - in America first but also in Europe - has become something that caters for the movie industry instead of being a counterbalance." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/in-this-age-of-consumerism-film-criticism-all-105832/. Accessed 13 Feb. 2026.
