"In this business it takes time to be really good - and by that time, you're obsolete"
About this Quote
The sting is in the hinge between “really good” and “obsolete.” Cher sketches a cruel timeline: by the time an artist has earned genuine craft, the market has moved on to the next face, the next sound, the next platform. That contrast is the subtextual critique. Pop culture claims to reward excellence, but often rewards novelty, malleability, and timing. Being “obsolete” isn’t about quality; it’s about relevance as an algorithmic and aesthetic fashion.
Coming from Cher, it’s also a wink. She’s famous for repeatedly outliving “obsolete” status through reinvention: shifting genres, embracing spectacle, treating identity as a stage costume rather than a cage. The quote reads like gallows humor from someone who knows the machine and refuses to pretend it’s fair. It’s both warning and strategy memo: don’t confuse fame with competence, don’t confuse competence with security, and if you want longevity, learn to evolve faster than the industry can discard you.
Quote Details
| Topic | Career |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cher. (2026, January 17). In this business it takes time to be really good - and by that time, you're obsolete. FixQuotes. https://fixquotes.com/quotes/in-this-business-it-takes-time-to-be-really-good-40030/
Chicago Style
Cher. "In this business it takes time to be really good - and by that time, you're obsolete." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/in-this-business-it-takes-time-to-be-really-good-40030/.
MLA Style (9th ed.)
"In this business it takes time to be really good - and by that time, you're obsolete." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/in-this-business-it-takes-time-to-be-really-good-40030/. Accessed 10 Feb. 2026.



