"In this day and age when we do so much business in foreign trade, we need the ability to identify trace an animal very quickly, identifying where it came from - where it has been, and where it is at today"
About this Quote
The specific intent is managerial reassurance. In an era when outbreaks (mad cow, foot-and-mouth, avian flu) can collapse markets overnight, “identify trace an animal very quickly” is code for protecting export access and calming skittish consumers without promising sweeping reforms. The phrase “in this day and age” signals inevitability: foreign trade isn’t a choice, it’s the weather, and policy must adapt.
The subtext is friction between public safety and producer resistance. Traceability systems often mean tags, databases, audits - costs that land on ranchers and processors. By framing it as a necessity of “doing so much business,” Johanns shifts the rationale away from domestic regulation and toward international competitiveness. It’s not Washington meddling; it’s the world demanding receipts.
Context matters: Johanns, as a Republican agriculture figure and later USDA secretary, operated at the fault line where rural political culture distrusts regulation even as agricultural commerce depends on standards. The quote works because it recasts surveillance as mobility’s companion: if animals travel like commodities, they must be documented like commodities. The bluntness is the point - a technocratic promise of control in a system defined by movement.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Johanns, Mike. (2026, January 16). In this day and age when we do so much business in foreign trade, we need the ability to identify trace an animal very quickly, identifying where it came from - where it has been, and where it is at today. FixQuotes. https://fixquotes.com/quotes/in-this-day-and-age-when-we-do-so-much-business-89014/
Chicago Style
Johanns, Mike. "In this day and age when we do so much business in foreign trade, we need the ability to identify trace an animal very quickly, identifying where it came from - where it has been, and where it is at today." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/in-this-day-and-age-when-we-do-so-much-business-89014/.
MLA Style (9th ed.)
"In this day and age when we do so much business in foreign trade, we need the ability to identify trace an animal very quickly, identifying where it came from - where it has been, and where it is at today." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/in-this-day-and-age-when-we-do-so-much-business-89014/. Accessed 4 Feb. 2026.







