"Individually, museums are fine institutions, dedicated to the high values of preservation, education and truth; collectively, their growth in numbers points to the imaginative death of this country"
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Museums, Hewison concedes, are unimpeachable in isolation: guardians of objects, classrooms for the public, temples to “truth.” That opening is strategic flattery, the kind that clears his throat before the accusation. The pivot word is “collectively,” where a civic virtue turns into a national pathology. One museum is stewardship; a country carpeting itself in museums is, in his view, a culture that has stopped making things worth museumizing.
The line “growth in numbers” is doing more than counting institutions. It implies an economy and a politics: when a society can’t imagine a future, it starts over-investing in curating the past. Museums become a growth industry not because creativity is thriving, but because nostalgia is. Preservation quietly replaces production; commemoration substitutes for risk. “Imaginative death” is blunt on purpose, a diagnosis meant to sting anyone who confuses heritage with vitality.
Hewison’s context matters. Writing from late-20th-century Britain, he’s circling the era of “heritage” as cultural policy and tourism strategy, when deindustrialization and a tightening state made the past feel like a safe export. The museum boom becomes a symptom of retreat: an aestheticized national story offered to visitors and citizens alike, neat and narratable, while the messy work of building new institutions, art, and social confidence stalls.
The subtext is not anti-museum; it’s anti-complacency. He’s warning that a country can become so good at remembering itself that it forgets how to invent itself.
The line “growth in numbers” is doing more than counting institutions. It implies an economy and a politics: when a society can’t imagine a future, it starts over-investing in curating the past. Museums become a growth industry not because creativity is thriving, but because nostalgia is. Preservation quietly replaces production; commemoration substitutes for risk. “Imaginative death” is blunt on purpose, a diagnosis meant to sting anyone who confuses heritage with vitality.
Hewison’s context matters. Writing from late-20th-century Britain, he’s circling the era of “heritage” as cultural policy and tourism strategy, when deindustrialization and a tightening state made the past feel like a safe export. The museum boom becomes a symptom of retreat: an aestheticized national story offered to visitors and citizens alike, neat and narratable, while the messy work of building new institutions, art, and social confidence stalls.
The subtext is not anti-museum; it’s anti-complacency. He’s warning that a country can become so good at remembering itself that it forgets how to invent itself.
Quote Details
| Topic | Art |
|---|---|
| Source | Robert Hewison, The Heritage Industry: Britain in a Climate of Decline, 1987 — often cited source for the line about museums' collective growth and 'the imaginative death of this country'. |
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