"Influence is to be measured, not by the extent of surface it covers, but by its kind"
About this Quote
The sentence works because it turns “influence” into a moral category rather than a marketing metric. He doesn’t deny that influence spreads; he questions what spreads. “Its kind” is a deceptively compact phrase that carries the whole argument: influence can be coercive or liberating, shallow or shaping, contagious but corrupting. A demagogue can cover immense surface area. A principled thinker can move slowly, in fewer lives, yet alter the texture of those lives in ways that ripple outward.
Subtext: Channing is defending the power of minority conviction and inner formation, a core current in his Unitarian milieu, where character and conscience matter more than spectacle. The quote also lets him critique institutional religion without naming it: a church can boast reach while failing at depth.
Measured properly, influence isn’t a floodlight; it’s a dye. The question isn’t how far it spreads, but what it changes when it gets there.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Channing, William Ellery. (2026, January 15). Influence is to be measured, not by the extent of surface it covers, but by its kind. FixQuotes. https://fixquotes.com/quotes/influence-is-to-be-measured-not-by-the-extent-of-154986/
Chicago Style
Channing, William Ellery. "Influence is to be measured, not by the extent of surface it covers, but by its kind." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/influence-is-to-be-measured-not-by-the-extent-of-154986/.
MLA Style (9th ed.)
"Influence is to be measured, not by the extent of surface it covers, but by its kind." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/influence-is-to-be-measured-not-by-the-extent-of-154986/. Accessed 12 Feb. 2026.





