"Influence is to be measured, not by the extent of surface it covers, but by its kind"
About this Quote
The sentence works because it turns “influence” into a moral category rather than a marketing metric. He doesn’t deny that influence spreads; he questions what spreads. “Its kind” is a deceptively compact phrase that carries the whole argument: influence can be coercive or liberating, shallow or shaping, contagious but corrupting. A demagogue can cover immense surface area. A principled thinker can move slowly, in fewer lives, yet alter the texture of those lives in ways that ripple outward.
Subtext: Channing is defending the power of minority conviction and inner formation, a core current in his Unitarian milieu, where character and conscience matter more than spectacle. The quote also lets him critique institutional religion without naming it: a church can boast reach while failing at depth.
Measured properly, influence isn’t a floodlight; it’s a dye. The question isn’t how far it spreads, but what it changes when it gets there.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Channing, William Ellery. (n.d.). Influence is to be measured, not by the extent of surface it covers, but by its kind. FixQuotes. https://fixquotes.com/quotes/influence-is-to-be-measured-not-by-the-extent-of-154986/
Chicago Style
Channing, William Ellery. "Influence is to be measured, not by the extent of surface it covers, but by its kind." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/influence-is-to-be-measured-not-by-the-extent-of-154986/.
MLA Style (9th ed.)
"Influence is to be measured, not by the extent of surface it covers, but by its kind." FixQuotes, https://fixquotes.com/quotes/influence-is-to-be-measured-not-by-the-extent-of-154986/. Accessed 2 Feb. 2026.





