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Life & Wisdom Quote by William Ellery Channing

"Influence is to be measured, not by the extent of surface it covers, but by its kind"

About this Quote

Channing’s line is a rebuke to the scoreboard mentality of public life. He’s writing in an America that’s learning to fetishize bigness: expanding territory, multiplying churches, growing audiences, swelling industry. Against that backdrop, “the extent of surface it covers” reads like a jab at popularity as a crude proxy for worth. Surface is what you can count: adherents, applause, circulation, votes. Channing is saying those numbers are often just the footprint of noise.

The sentence works because it turns “influence” into a moral category rather than a marketing metric. He doesn’t deny that influence spreads; he questions what spreads. “Its kind” is a deceptively compact phrase that carries the whole argument: influence can be coercive or liberating, shallow or shaping, contagious but corrupting. A demagogue can cover immense surface area. A principled thinker can move slowly, in fewer lives, yet alter the texture of those lives in ways that ripple outward.

Subtext: Channing is defending the power of minority conviction and inner formation, a core current in his Unitarian milieu, where character and conscience matter more than spectacle. The quote also lets him critique institutional religion without naming it: a church can boast reach while failing at depth.

Measured properly, influence isn’t a floodlight; it’s a dye. The question isn’t how far it spreads, but what it changes when it gets there.

Quote Details

TopicWisdom
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Citation Formats

APA Style (7th ed.)
Channing, William Ellery. (n.d.). Influence is to be measured, not by the extent of surface it covers, but by its kind. FixQuotes. https://fixquotes.com/quotes/influence-is-to-be-measured-not-by-the-extent-of-154986/

Chicago Style
Channing, William Ellery. "Influence is to be measured, not by the extent of surface it covers, but by its kind." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/influence-is-to-be-measured-not-by-the-extent-of-154986/.

MLA Style (9th ed.)
"Influence is to be measured, not by the extent of surface it covers, but by its kind." FixQuotes, https://fixquotes.com/quotes/influence-is-to-be-measured-not-by-the-extent-of-154986/. Accessed 2 Feb. 2026.

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About the Author

William Ellery Channing

William Ellery Channing (April 7, 1780 - October 2, 1842) was a Writer from USA.

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