"Initially, the site was favourably reviewed in a leading new media publication and the word spread"

This quote by Benjamin Cohen is referring to the success of a site. Initially, the website was favorably reviewed in a well-known brand-new media publication, which helped to spread the word about the website. This favorable evaluation likely helped to increase the website's popularity, as people were more likely to check out the website after finding out about it from a trustworthy source. The review likely likewise helped to increase the website's credibility, as individuals were most likely to rely on the site after seeing a favorable review from a highly regarded publication. The evaluation most likely also helped to increase the site's visibility, as individuals were most likely to discover the site after finding out about it from a dependable source. In general, the favorable review in a leading brand-new media publication likely assisted to increase the website's success.